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Author Topic: Facebook invitation to participate  (Read 1566 times)

I D Shukhov

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Facebook invitation to participate
« on: September 03, 2013, 09:11:05 am »
I signed up for Facebook a couple of months ago, but haven't done anything with it, including updating my profile.  Everyday I get an email telling me there are probably people I know on FB and if I let them import my email address book, FB will help me get started.

They must have decided I'm just a generic consumer, with no discernible interests, possibly a computer illiterate, or who the f*ck knows what they're dealing with.  So today I get this email.  The only thing I can think is that they are trying to get some kind of signal, or maybe trying to get me to understand how to "like"  something.

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The Gorn

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Re: Facebook invitation to participate
« Reply #1 on: September 03, 2013, 09:39:46 am »
They don't have any data for you yet and they are trying to encourage you to use the service so that you contribute your free marketing data to their dragnet.  :o

The driver for this stuff is two things: whom you are Facebook friends with, and the pages and sites that you "Like". I have a fake Facebook account that I use for things like checking out blocked pages, which has no friends. It gets completely cacophonous and random marketing suggestions like the ones you've gotten.

I use Facebook like a bookmark collection of things like restaurants, TV shows, and unique products that we like. I've noticed that as I have added crap I "like", the offers they push seem to gravitate to logical extensions of the things I already like FB-wise.
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I D Shukhov

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Re: Facebook invitation to participate
« Reply #2 on: September 04, 2013, 01:53:18 am »
They don't have any data for you yet and they are trying to encourage you to use the service so that you contribute your free marketing data to their dragnet.  :o

The driver for this stuff is two things: whom you are Facebook friends with, and the pages and sites that you "Like". I have a fake Facebook account that I use for things like checking out blocked pages, which has no friends. It gets completely cacophonous and random marketing suggestions like the ones you've gotten.

I use Facebook like a bookmark collection of things like restaurants, TV shows, and unique products that we like. I've noticed that as I have added crap I "like", the offers they push seem to gravitate to logical extensions of the things I already like FB-wise.

Okay, I get it now.  They build something that ostensibly is about helping people to connect to friends and to improve their social lives.  What FB gets out of it is to build a consumer profile on each person based on their likes and their friends' likes.  Then they can collect advertising revenue from companies because they know so much about the users.

FB probably knows a lot more about people than the NSA does.  They can use Big Data analytics a lot more effectively than the NSA because they have a lot more data points.

So far, my choices to like are:

Beef ( The industry marketing campaign "It's What's for Dinner."  What does it mean to like beef?  Does it mean I *really* like beef?  Synonyms for "beef up" are: add, amplify, augment, boost, brace, fortify, increase, intensify, reinforce.  I care about myself.)

Hostess  (junk food - I don't care about myself.)

Kroger (Wikipedia says they are the country's largest grocery store chain, although they don't exist in my area. )

Jose Cuervo (It's the largest selling tequila brand in the world.  Who "likes" tequila?  Is it an Hispanic thing?)

Chick-fil-A (Never been to one, but I see by the "restaurant" locator that there are plenty around where I live.  They were embroiled in a same-sex controversy after the CEO stated that same-sex marriage advocates who "have the audacity to define what marriage is about" were "inviting God's judgment on our nation".  Does FB want to know about my political views, dining habits or both?)

Dial (I at least probably leave the house and have some social existence.)

From this little survey that FB wants me to take, think about what they can learn:

Likes Kroger, Dial and beef  vs.  Likes Chick-fil-A, Jose Cuervo and Hostess.  There's got to be a massive amount of Big Data profile information just based on these consumer habits.




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The Gorn

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Re: Facebook invitation to participate
« Reply #3 on: September 04, 2013, 06:37:48 am »
Kroger is headquartered in Cincinnati and is one of the largest local employers. It probably does exist in your area but you just aren't aware of it. Kroger's business model is to absorb every local and regional grocery store chain. I saw that suggestion too and I thought it was pretty funny - Facebook isn't even geo-targeting their suggestions that well.

The suggestions you got in that image were completely generic. You have to eat (Beef, Kroger's, Chick Fil a); you may drink (Cuervo); you bathe (Dial.) You can say these things about almost anyone.
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I D Shukhov

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Re: Facebook invitation to participate
« Reply #4 on: September 04, 2013, 07:44:33 am »
Kroger is headquartered in Cincinnati and is one of the largest local employers. It probably does exist in your area but you just aren't aware of it.

Nope:  Just a lot of Littman Jewelers (owned by Kroger).

http://services.kroger.com/StoreLocator/StoreLocatorResults.aspx?AddressQuery=20895&Radius=3000&Banner=KROGER&Organics=False&OneHourPhoto=False&Pharmacy=False&Pharmacy24=False&FuelCenter=False&Bank=False&Marketplace=False&PharmacyServices=False&FluFinder=False&Generics=False&GiftRegistry=False&E85=False&Diesel=False&LittleClinic=False&DeliBakery=False

The closest grocery store is  96 miles away in Mechanicsville, VA.  They used to be around here a long time ago but must have been driven off my the local stores like Giant (now owned by Royal Ahold) and Safeway.  There are a few Food Lions and Whole Foods.

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The Gorn

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Re: Facebook invitation to participate
« Reply #5 on: September 04, 2013, 07:51:09 am »
That actually surprises me. Kroger is a multi headed retail hydra. I believe they are ranked as the largest grocery chain in the US and perhaps the world.

Kroger is embedded in the history of my area. When I was a kid in the 60s we bought all groceries there.
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I D Shukhov

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Re: Facebook invitation to participate
« Reply #6 on: September 07, 2013, 09:47:59 am »
A new element has been introduced by Facebook in its attempt to characterize me.  First it was the request for my address book, next it was my consumer interests.  Now it's do I care about politics; the Obamacare  icon was introduced: 

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David Randolph

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Re: Facebook invitation to participate
« Reply #7 on: September 09, 2013, 05:19:42 am »
Remember that FaceBook needs your actions on their site so that they can have something to sell their clients. So, they will do as much as they can to entice you to interact with something on their site. It is like a TV network working very hard to get people to watch them so that they can charge more for advertising.

I D Shukhov

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Re: Facebook invitation to participate
« Reply #8 on: September 09, 2013, 05:58:05 am »
Remember that FaceBook needs your actions on their site so that they can have something to sell their clients. So, they will do as much as they can to entice you to interact with something on their site. It is like a TV network working very hard to get people to watch them so that they can charge more for advertising.

Tracking my interests for commercial purposes bothers me more than what the NSA does.   Last night, for example, I Googled on some medical condition that I was interested in learning about.  I was not logged into my Google account.  This morning I searched for a song by title on YouTube.  Among the returned results was a video of a doctor discussing the medical condition!  It was not a coincidence, there were no similar words in the title. 


I regularly remove cookies and periodically release the IP lease on my router, turn it off for 30 minutes, and then turn it back on to get a new IP address.  Hopefully this helps to prevent the tracking which is constantly going on.



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JoFrance

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Re: Facebook invitation to participate
« Reply #9 on: September 09, 2013, 04:20:46 pm »
FB tracks you wherever you go on the internet.  I rarely use it, use a nickname and have no real personal info out there.  It is worse than the NSA.  I'm sure that's where they get a lot of their information from.

I don't ever like anything on FB and now use Do Not Track Me https://www.abine.com/dntdetail.php.  Make sure you always log out of FB.

I will never understand why so many people are so willing to post such personal details of their life on a public forum using their real name.  The only reason I'm on FB to begin with is because my family posts some things there.